3–5 hrs
A captive audience
Golfers stay with you for an entire round. Other platforms spend fortunes to hold attention that long.
For golf course owners, GMs & F&B directors
Your full clubhouse menu, delivered to any hole, at zero cost to your course.
SmartGolf is an on-demand food & beverage platform for golf courses. Golfers order from their phones, your team delivers to their exact location, and your course earns on every order without paying for setup or a subscription.
$0Setup cost. No monthly subscription, ever.
$1.50Back to your course on every $3.00 delivery fee
100%Of tips stay with your staff
2 mo.Trial to tune delivery to your operation
The challenge
Green fees have a ceiling. Food & beverage doesn't have to.
Most courses depend on green fees for a big share of revenue, and green fees are capped by the number of tee times you can sell. Food & beverage is the lever you can still pull, but the traditional service model leaves money on the course.
- Few touchpoints. The beverage cart and halfway house are the only chances to sell during a 4-hour round.
- Wasted cart time. Carts drive past golfers who don't want anything, while hungry groups on the back nine wait.
- Limited menu. Golfers can only buy what fits on the cart, not hot food, specialty drinks or pro-shop items.
- Pace-of-play pressure. Stopping at the clubhouse slows play, so many golfers skip it.
- No demand signal. You can't see who's hungry, what they want, or where they are on the course.
Where a typical course's revenue comes from
Typical share of total course revenue
↗
The growth opportunity: green-fee revenue is capped by room on the course. F&B grows with every golfer you serve better.
The advantage you already own
Your course has the kind of customer other businesses pay millions to reach.
Built-in demand
Hours of activity outdoors make golfers hungry and thirsty. You don't have to create the demand, because the round does it for you.
Customers who want to tell you
Golfers want you to know what they want, when and where. Until now they had no way to tell you.
The only supplier on site
For the length of the round, your course is the only place golfers can buy food and drink.
"Because giving customers what they want, when they want it and where they want it, is just SmartGolf business."
How it works
One connected system for golfers, managers and drivers.
Purpose-built apps for each role, plus a web dashboard where your managers set up and run delivery their way.
Golfers order from any hole
They scan a QR code on the cart, browse your full menu, then order, pre-order or reorder a past favorite in a tap.
Golfer app
Your team sees it instantly
Orders land on the SmartGolf tablet. A manager accepts and assigns the best-placed driver in one tap.
Manager tablet
GPS to their exact spot
Drivers see where the golfer is, and golfers see how close the driver is. Built-in messaging replaces radio calls.
Driver app
Touchless pay, then back to the game
Payment is already on the golfer's account, so there's no fumbling for cards on the tee. Tips go straight to your staff.
Touchless payWhat your operation gains
More orders, smarter carts and a better round.
More revenue per round
Every golfer gets more chances to buy, from more of your menu, so you get more orders and more revenue per order.
Pace of play protected
Golfers no longer need to stop at the clubhouse, and carts stop circling. Delivery comes to the group, so play keeps moving.
Carts that work smarter
Drive only to golfers who ordered, and group orders into efficient runs. You also rely less on costly refrigerated beverage carts.
Your full menu, on course
Hot food, specialty drinks and even pro-shop items like golf balls, not just what fits on the cart.
Pre-orders & one-tap reorders
Golfers can pre-order for a set hole, which gives your kitchen time to prep. Order history makes it easy to reorder and to recommend what each golfer likes.
Delivery run your way
Assign carts by location, split food and beverage, or run one cart on the front nine and one on the back. You set the rules.
The economics
We only make money when you do.
SmartGolf is built as a long-term partnership with no financial risk to your course.
- 100% free to set upWe supply the platform, the manager tablet and the on-course QR signage.
- No monthly subscriptionNo licence fees and no minimums.
- $1.50 of every delivery back to youGolfers pay a $3.00 delivery fee, in line with what they already pay for Uber Eats or SkipTheDishes. With a 3-year agreement, half of it goes to your course.
- Your staff keep every tip100% of tips stay with your team.
- A 2-month trialTest how you want to run carts and drivers before you settle into a routine.
Estimate your course's delivery-fee share
Adjust the inputs to match your course.
Deliveries / month2,688
Your share / month$4,032
Your share / season$36,288
Minimal setup
Live in four steps, with no new infrastructure.
Our team comes on-site to set up and train your staff. You use the carts and people you already have.
- 1
Set up your profile
We configure your course, holes and delivery rules with you.
- 2
Upload your menu
Clubhouse, beverage and pro-shop items, with your own pricing.
- 3
Assign your drivers
Your existing staff and carts, on the SmartGolf driver app.
- 4
Golfers scan & order
QR codes on carts and stands get golfers ordering on day one.
Manager tablet providedBranded QR stands & cart cardsiOS & Android appsWeb dashboardOn-site trainingWorks alongside your POS
Proven infrastructure
Built on platforms trusted around the world.
Secure, touchless payments
Strategic partnership with an international leader in payment processing, which already has a large footprint in the golf industry, at pricing scaled to your business.
A proven ordering back end
Golfer, manager and driver apps run on an established global food & beverage ordering platform, so you're not betting on new technology.
Real-time visibility
A web dashboard for your managers with live orders, delivery times, peak periods and sales trends, so F&B decisions run on data.
What's next for SmartGolf
- Autonomous & drone deliveryPrototyped
A key partnership for automated delivery. At a tournament prototype, beer deliveries averaged under 2 minutes. - Advanced analyticsRoadmap
Ordering habits and course-wide trends help you promote the right products to the right golfers at the right time. - AI delivery assignmentRoadmap
Assigns each order automatically using live orders, locations, inventory, prep time and likely demand.
Leadership
Golf industry relationships, payments expertise and enterprise software.
Vik Maraj
Co-Founder & CEOBuilt Castle Rock Research into a multi-million-dollar international enterprise. He led the City of Edmonton's negotiation team with Google and has advised founders through high-growth phases.
Shane Yawrenko
Co-Founder15+ years in the golf industry, with partnerships across 450+ North American golf courses, plus more than a decade in the point-of-sale industry.
Glenn Gallant
Chief Operating OfficerEnterprise architect and business leader. He has led solution delivery in projects valued over $100M and unlocked business growth potential for countless large public and private sector organizations.
Questions from course leaders
The short answers.
What does SmartGolf cost my course?
Nothing. Setup is free and there's no monthly subscription. SmartGolf earns from the $3.00 delivery fee golfers pay, and with a 3-year agreement $1.50 of every fee comes back to your course.
Do we need new staff, carts or hardware?
No. Your existing staff and carts handle delivery using the SmartGolf driver app. We provide the manager tablet and the QR signage, and we're designed to work alongside the point-of-sale system you already use.
Do golfers need to download an app?
Golfers scan a QR code on the cart or at the first tee, which takes them straight to the SmartGolf app on the Apple App Store or Google Play. Their payment details and order history are saved for next time.
Who keeps the tips?
Your staff do, 100% of every tip.
Can we decide how deliveries are assigned?
Yes. Delivery management is set per course. You choose who assigns orders and how, whether by location, by front and back nine, or by food and beverage carts.
What if it isn't the right fit?
Every course starts with a 2-month trial, so you can see how golfers respond and fine-tune how you run delivery before committing long term.
How fast can we launch?
Setup is four steps: profile, menu, drivers, QR codes. Our team handles setup and training on-site. Your demo is the place to plan a launch date.
Eat. Drink. Play.
See the numbers for your own course.
Book a demo. We'll walk through the golfer, manager and driver experience and model the revenue for your tee sheet.
- The golfer, manager and driver apps, live
- A revenue model built on your tee sheet
- A launch plan for your season